Homepage
Preface
  Opening and Introduction
  Regional Marketing in
Participants� Countries
  Regional Marketing: Labels and
Brands
  The Protection of Regional
Products
  Political and Administrative
Structure of Germany
  Field Trip: Spreewald- A German
Example
  Programme
  Introduction to Spreewald Region
 

Municipality Administration
of Vetschau
  Feldmann Preserved Cucumbers
  The Spreewald Wellness Products
  The Spreewald Water Landscape
  The Tourism Centre
  Marketing Example:
Scheunenherberge
  Private Brewery Schlepzig
  Assessment of the Field
Visit Group work
  Outlook
 

Assessment of the field visit

Group work
In order to reflect on and assess the field visit in its main components, the participants divided countrywise into six sub groups and worked on findings and conclusions. They also were asked to note ideas on what and how to apply the insights gained.

Group work task:

Looking at the marketing efforts for regional products ...

Looking at the promotion efforts for the “Region“ (like Spreewald) ...

Looking at the organisational set-up and the networking of many different stakeholders ...

  1. What are the main findings/conclusions that are useful and applicable in your own working context?
  2. What first steps do you forsee to contribute to an improved regional marketing (different levels/examples)?
  3. What open questions need further clarification?

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