Spreewald Wellness Products

Ramona Rudolph
In the afternoon a visit of the Spreewald Therme and Spa, opened in 2005 in Burg, was forseen. Before we got a guided tour through the Spa, Ms. Ramona Rudolph gave us a brief introduction into the history and concept of the Spreewald Therme as well as into the project development.

The Spreewald Therme with its special architecture and many metaphors to the typical construction method of the region is a sole-thermal spa as it can only be found in the Spreewald region. But also bath, sauna and wellness offers are connected authentically with the Spreewald.

As the map below shows - beside local guests - the main target group are visitors coming from Berlin or Dresden. The holiday or daily guest should experience in the Spreewald Therme what he also experiences in the Spreewald: Naturalness, authenticity, health. This idea is exemblified in the architecture with a suitable design and the choice of material typical for the region, e.g. an old type of reed roofing was added to the new architecture.

Also the logo represents this idea. It was derived from the Spreewald: The crooked standing trees, the rocking reed or the hundreds of side channels, the so-called “Fliesse“, find themselves in the logo. Another example for experiencing the region is the use of big barrels for any kind of steam bath or inhalation as a reminder of being in the Spreewald. Part of the design concept is green as the colour of corporate identity because green is also the colour of the Spreewald and the cucumbers. Like all spa projects the project Spreewald Therme was only possible through the subsidies of the EU and the State of Brandenburg. Why has Kannewischer established a thermal spa in Burg? Ms. Rudolph explained that the manager of the Spreewald Therme GmbH has been inspired immediately during his first visit by the uniqueness of the nature of the Spreewald region. This enthusiasm has also been necessary to get through the difficult moments in the project development stage. Kannewischer sees the Spreewald as a long term promising tourism attraction.