Preface
Opening and Introduction
Regional Marketing in
Participants� Countries
Regional Marketing: Labels and
Brands
Example Neumarkt
Example District of Cham
Example UNSER LAND
The Protection of Regional
Products
Political and Administrative
Structure of Germany
Field Trip: Spreewald- A German
Example
Outlook
Example Neumarkt
Uwe Krappitz
Uwe went on presenting the example of the District of Neumarkt and gave an overview on different approaches towards regional marketing in this Bavarian district.
© InWEnt 2005 - 2007
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