Homepage
Preface
  Opening and Introduction
  Welcome Address Ms. Barbara
Krause, InWEnt, Head of Division
  Presentation of Participants
& Staff
  Objectives
  Content and Programme
  Regional Marketing. A First
Clarifcation
  Regional Marketing in
Participants� Countries
  Regional Marketing: Labels and
Brands
  The Protection of Regional
Products
  Political and Administrative
Structure of Germany
  Field Trip: Spreewald- A German
Example
  Outlook
 

Objectives

The overall goal of the capacity building sequence is to strengthen local and regional specialists, executives and decision-makers in their capacities and skills to manage and coordinate sustainable development activities in structurally weak areas through mobilisation of regional potentials and resources.

By using a systems-oriented and process-oriented approach towards Regional Rural Development (RRD), this seminar as a central sequence node aims at promoting an active design of structural changes on regional level.

With its cross-boundary approach, the seminar builds on regional and inter-regional exchange of experiences and know-how as well as networking between the participating countries and other European countries.

Expected outcome of the seminar

By the end of the regional seminar participants should have reached the following objectives:


Through these outcomes, the seminar will increase the participants’ abilities as initiators and multipliers for Regional Management and Regional Marketing in their respective organisations to improve the impact of development projects and programmes set up in their local and regional contexts.

Therefore, a close institutional cooperation and mix of participants of political decision-making structures, public administrations and organisations from civil society and business community are envisaged.

   
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